Question: Consumer Behavior Exercise 2. For this exercise you need to refer to the consumer product you are developing for Consumer Behavior course (Marketplace Simulation product

Consumer Behavior

Exercise 2. For this exercise you need to refer to the consumer product you are developing for Consumer Behavior course (Marketplace Simulation product BIKES).

What will be the consumers likely needs and motivations for purchasing your product? (The products are Bikes for recreation, mountain, and speed). Use the Maslows hierarchy of needs and McGuires Psychological Motives to identify them. Explain each motivation and its impacts on the purchase decision of your new product.

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