Consumer Behavior Exercise

Conduct an in depth interview with a consumer of a product that is of high value to that person. This could vary depending on the person interviewed $($ie: could be a car, specific clothing, shoes, instrument$).$

This interview should be in depth to allow you to write a detailed report on what you have learned from this individual and their consumer behaviour.

We should be able to answer the questions on why they purchased the item they did vs a competitive product.