Question: Consumer Behavior https://www.youtube.com/watch?v=XS1sKdOTg6Y The basic questions for this video case are: 1. What are what are the basic marketing concepts of the case? 2. What

Consumer Behavior

https://www.youtube.com/watch?v=XS1sKdOTg6Y

The basic questions for this video case are:

1. What are what are the basic marketing concepts of the case?

2. What are lessons for the mid-level marketing manager to learn for this case?

The following links are associated with the videos in the undergraduate consumer behavior class:

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