Question: Consumer behavior is _ _ _ _ . a . the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings with
Consumer behavior is
a the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings with value for individuals, groups, and society
b the process by which a consumer comes to own or experience an offering
c the totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, time, places, and ideas by human decisionmaking units
d the study of how people buy products
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