Question: Consumer behavior is _ _ _ _ . a . the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings with

Consumer behavior is ____.
a. the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings with value for individuals, groups, and society
b. the process by which a consumer comes to own or experience an offering
c. the totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, time, places, and ideas by human decision-making units
d. the study of how people buy products

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