Question: Consumer behavior is the study of how individuals, groups, & organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their

Consumer behavior is the study of how individuals, groups, & organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. Personal factors has major influence on consumer behavior. Thus, it is important for marketers to understand the impact of personal factors of the target market.

Deliberate TEN (10) personal factors that marketers must take into considerations when formulating the company marketing strategies.

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