consumer behavior marketing

Notes: Chapter 3, Lecture Notes (PPT) D Discussion Prompt Directions. Form into teams and work on the following discussion questions: Q1: Each team should find two print Advertisements, and conduct a perceptual analysis for each of them. Below are some of the issues you need to address in your analysis; 1) What sensory systems are being used to process the Ads 2) Do you notice any exposure-related issues? (Thresholds, Subliminal embeds etc.) 3) How does the advertiser try to get consumers' attention? 4) Who's being targeted? 5) How do you think marketers intended for the message to be interpreted? Q2: Find illustrations of the closure principle, principle of similarity, and figure-ground principle in promotional (e.g., advertisement) or packaging material. Then, explain why the material(s) you find is an illustration of each principle. (Attach these material(s) in the lab report). Notes: Chapter 3, Lecture Notes (PPT) D Discussion Prompt Directions. Form into teams and work on the following discussion questions: Q1: Each team should find two print Advertisements, and conduct a perceptual analysis for each of them. Below are some of the issues you need to address in your analysis; 1) What sensory systems are being used to process the Ads 2) Do you notice any exposure-related issues? (Thresholds, Subliminal embeds etc.) 3) How does the advertiser try to get consumers' attention? 4) Who's being targeted? 5) How do you think marketers intended for the message to be interpreted? Q2: Find illustrations of the closure principle, principle of similarity, and figure-ground principle in promotional (e.g., advertisement) or packaging material. Then, explain why the material(s) you find is an illustration of each principle. (Attach these material(s) in the lab report)