CONSUMER BEHAVIOR

Please help

Part 1: True and False questions (10 marks) (ILOs: A1, C1): 1. The process of perception is a process that changes over time as new knowledge and experiences are gained by the consumer. 2. A cue is the stimulus that helps direct a consumer's motives. 3. These are the two general categories of learning: contingency and behavioral learning. 4. Repetition Increases the association between the conditioned and unconditioned stimulus. 5. Eating healthy food made you feel good so you repeat this every time. This is called good reinforcement. 6. Shaping occurs by having the reinforcement after the behavior occurs. 7. Opinion leaders are considered one of many formal sources of word of mouth 8. Viral marketing has some challenges due to the mass amount of clutter in email. Consumers get so many messages; it is often hard for them to decide which ones are worth forwarding to their friends. 9. A given consumer can differ in their mood when viewing an ad, and positive moods are likely to decrease a consumer's reaction to the ad. 10. the physiological noise experienced by consumers. Breaking through is often done by contrast, repeated exposure, customized messages, effective positioning, and unique offers and benefits