CONSUMER BEHAVIOR

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Part 1: True and False questions (10 marks) (ILOs: A1, C1): 11. Sometimes things just seem like the right thing to do." This is called the societal effect. 12. Cosmopolitan approach happens when a person is learning his/her own culture. 13. Birthday parties, weddings, graduations, or religious rites of passage are all considered informal learning sources. 14. Core values are hard to change through advertising and marketing. 15. Immediate response of our sensory receptors is called motivation of sensation 16. It is believed that many ads are designed to be perceived unconsciously (below threshold of recognition). 17. Embeds is one of subliminal techniques used in marketing, 18. Marketers need to break through the clutter to grab our attention. 19. Motivation: the process that leads us to behave the way we do as tension creates desire and need which eventually lead to purchase. 20. Symbolism in products to compromise id & superego