Consumer Behavior Question 1

Task:

a. Find a quantitative journal article on a study related to labelling of food packaging and consumer behaviour.

As the following:

1. Title.

2. Summarize the abstract in 100 words. (3 marks)

3. Explain the research objective(s) of the paper. (3 marks)

4. Describe the underpinning theory/model. (3 marks)

5. Illustrate the conceptual framework with IVs, and DV. (3 marks)

6. Explain the research methodology done, in terms of:

a. Unit of analysis: Who are the respondents, and where and when was the data collected? (2 marks)

b. Sampling technique. (2 marks)

c. Sample size. (1 mark)

d. Statistical analysis used. (2 marks)

7. Explain the findings and results of the research. (2 marks)

8. Recommend THREE (3) marketing strategies for the marketers, and other stakeholders based on the result of the study, to influence customers decision making process.