Question: CONSUMER BEHAVIOR Why might a marketer be interested in the second largest ethnic group in a market? Is this group difficult for marketers to reach?

CONSUMER BEHAVIOR

  1. Why might a marketer be interested in the second largest ethnic group in a market? Is this group difficult for marketers to reach?
  2. Is it true that religious, cultural, or traditional events impact consumption?
  3. Can children be considered "consumers-in-waiting"?
  4. How important is the global youth market? Suggest products and services they would want to use.
  5. What are the rules of engagement for young consumers?
  6. What is geodemography? Is it straightforward to apply it to any market or country?
  7. How might a consumer behave if they exhibited signs of conditioned superstition?
  8. What are the two factors that underpin the technology acceptance model?

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