Question: Consumer Behaviour 9. It is known that consumers differ in their level of involvement with a product message. Marketers use attention-getting factors to ensure that

Consumer Behaviour

9. It is known that consumers differ in their level of involvement with a product message. Marketers use attention-getting factors to ensure that a message gets through the clutter that constantly bombards the consumer's senses. Name the techniques cited in the text that can be used to enhance the consumer's motivations to process product information and increase their involvement. Be specific in your comments and descriptions.

Explain the concept of involvement and its relationship to motivation over examples.

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