Consumer Behaviour Assignment Congratulations! You have recently been appointed as Marketing Coordinator at the Colgate-Palmolive Company. Colgate-Palmolive is a global company serving hundreds of millions of consumers worldwide, with some of the world's most recognizable brands. It provides products to markets globally in the Oral, Personal, Home and Pet Care categories. Your role is within the toothpaste product category, specifically assisting the Marketing Manager with the Colgate brand toothpaste. Your Marketing Manager is also new to her role and has commissioned some market research to collect data on people's toothpaste buying behavior within Oman. As you area recent Marketing graduate from consumer behavior, she asks you to analyze and interpret the data and share your insights on toothpaste buying behavior with the rest of the team in the marketing department. You have been given a list of specific questions that the Marketing Manager wants answered. You are required to prepare a 1000-word report that addresses the questions outlin below. She has also asked you to provide an Executive Summary (approximately 1 page max.) outlining the major findings of the report and the implications for the brand Colgate. This will be followed by the main body of the report divided into the three sections: *Brand Performance *Mental Availability *Demographics and Segmentation This should be followed by a reference list. Your work should make reference to material taught in this course via your readings and other sourced materials. You should include at least 10 references as a minimum requirement. You do not have to include the tables from this document. Note: The word count excludes the executive summary, all tables and your reference list. Headings and sub-headings in the report are encouraged where appropriate. This assessment needs to be submitted no later than Monday 10th April by 12.00pm (at which time the submission link closes). It is important that this deadline is adhered to. This course has a strict no extensions policy unless exceptional circumstances apply (for more information please refer to the Course Outline Consumer Behaviour Assignment Congratulations! You have recently been appointed as Marketing Coordinator at the Colgate-Palmolive Company. Colgate-Palmolive is a global company serving hundreds of millions of consumers worldwide, with some of the world's most recognizable brands. It provides products to markets globally in the Oral, Personal, Home and Pet Care categories. Your role is within the toothpaste product category, specifically assisting the Marketing Manager with the Colgate brand toothpaste. Your Marketing Manager is also new to her role and has commissioned some market research to collect data on people's toothpaste buying behavior within Oman. As you area recent Marketing graduate from consumer behavior, she asks you to analyze and interpret the data and share your insights on toothpaste buying behavior with the rest of the team in the marketing department. You have been given a list of specific questions that the Marketing Manager wants answered. You are required to prepare a 1000-word report that addresses the questions outlin below. She has also asked you to provide an Executive Summary (approximately 1 page max.) outlining the major findings of the report and the implications for the brand Colgate. This will be followed by the main body of the report divided into the three sections: *Brand Performance *Mental Availability *Demographics and Segmentation This should be followed by a reference list. Your work should make reference to material taught in this course via your readings and other sourced materials. You should include at least 10 references as a minimum requirement. You do not have to include the tables from this document. Note: The word count excludes the executive summary, all tables and your reference list. Headings and sub-headings in the report are encouraged where appropriate. This assessment needs to be submitted no later than Monday 10th April by 12.00pm (at which time the submission link closes). It is important that this deadline is adhered to. This course has a strict no extensions policy unless exceptional circumstances apply (for more information please refer to the Course Outline