Consumer Behaviour Decision Making In Class Activity Imagine that after your exams this semester you and your friends want to go away on a beach vacation. Consider the following questions based on this scenario:

1. What steps in the decision making process will you go through when making this decision?

2. For most people this decision would be considered an extensive problem solving situation. What does this mean?

3. What type of risk (of the 5 types of risk we discussed in class) relates to this decision?

4. Based on the risk you identified above, how would a marketer of vacation packages help the consumer mitigate this risk?

5. What would your evaluative criteria be for a vacation package?

6. What would your determinant attribute be?

7. In preparation for your trip you need to buy sun screen, in order to make this decision efficiently you will use heuristics (mental short cuts)? Give me 2 examples of a heuristic that you might use to help you select your sunscreen.

8. After watching the Ted Talk Video: Are We In Control of Our Own Decisions? (posted to Canvas under Module 9). In a few sentences describe something you found interesting/insightful from this video.