Question: consumer behaviour For this assignment you are asked to complete a short answer the the following question. Your answer should be no longer than 700

consumer behaviour

For this assignment you are asked to complete a short answer the the following question. Your answer should be no longer than 700 words.

Chapter 11 Exercise

Think of something that you recently purchased in which advice from others before making your purchase. For what reasons was advice sought? Why was the particular person selected to provide this advice? Would you describe the person as an opinion leader why or why not

In your answer you need to

Describe something your recently purchase (or plan to purchase) that you needed to get advice about before you purchased this item/product Why did you need advice (what were you unsure about?) Why was this particular person (or other source) chosen.? Are they an opinion leader? if yes why if not why did they have an influence on you?

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