Question: consumer behaviour Questions ( answer 120 word each) How is the field of consumer behavior defined? What are the four major applications of consumer behavior?

consumer behaviour Questions ( answer 120 word each)

  1. How is the field of consumer behavior defined? What are the four major applications of consumer behavior?
  2. How consumer behavior can be used to develop marketing strategy?
  3. What are demographics? Why are they important to international marketers?
  4. What are the marketing implications of the differences in the individualism/ collectivism orientation across countries?
  5. What is a reference group? What types of group influence exist?

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