Question: Consumer buying behaviour differs greatly across consumers and different types of products and services. a. Identify the four major types of consumer-buying behaviour and identify

Consumer buying behaviour differs greatly across consumers and different types of products and services. a. Identify the four major types of consumer-buying behaviour and identify the role played by the two major factors that determine these types. (10 marks) b. What implications do these four types of behaviour have on firm promotional policies? (10 marks)

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