Consumer Created Content a$)$ What is the difference between advertising on social media and marketing using social media? What are the benefits to each, and what are the challenges? b$)$ Pretend $($for the company you have used for assignments$)$ You are launching your new blog on your recently updated website. Here$$s your big chance to speak directly to your customers and hopefully start the dialogs that get picked up by search engine spiders. Write your first blog entry. If you are unsure about what to say, look at blogs from other companies and perform a quick online search to expand on the textbook$$s explanations of blogging.