Consumer Decision Making Consider a purchase you recently made (for interest, assume that the purchase was over
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Question:
Consumer Decision Making
Consider a purchase you recently made (for interest, assume that the purchase was over $100).
Describe your decision process
- How did you determine your need?
- How did you search for information?
- Did you evaluate alternatives?
- Did you have criteria upon which you made your choice?
- How did you assess your purchase?
Please also support it with one peer-reviewed article reference.
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