Question: Consumer Decision Making Consider a purchase you recently made (for interest, assume that the purchase was over $100). Describe your decision process How did you

Consumer Decision Making

Consider a purchase you recently made (for interest, assume that the purchase was over $100).

Describe your decision process

  • How did you determine your need?
  • How did you search for information?
  • Did you evaluate alternatives?
  • Did you have criteria upon which you made your choice?
  • How did you assess your purchase?

Please also support it with one peer-reviewed article reference.

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