Question: Consumer decision making process has changed drastically during the last 4-5 years and especially due to Pandemic (COVID 19. You are required to choose a
Consumer decision making process has changed drastically during the last 4-5 years and especially due to Pandemic (COVID 19. You are required to choose a product/service and make a DIGITAL COLLAGE representing: The stages of the Customer Decision Making (CDM) process. Internal and external influences to the Consumer Decision Making Process How Customer Decision Making (CDM) process has changed due to COVID19 How the company (of the product you have chosen) is dealing with the changes for a sustainable growth
Note: Brand Pepsi (to solve the above questions)
B. You are required to write a FACEBOOK POST, for the brand chosen highlighting its Consumer Decision Making (CDM) process and how it differentiates itself from its competitors. You should use at least 2 original hashtags (#) to promote your post. 800 words.
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