Consumer markets have seen a subtle shift over the past ten years, during which time the share of the market held by long$-$established companies has started to give way to small startups. The lower barrier to entry in consumer markets is entirely due to the rise of the internet age. The ability to pay for television ads and the need to rent or own the space to stock goods in physical stores are no longer business requirements. Smaller companies are more nimble and are better able to quickly shift in response to consumer demand. Additionally, consumers often find these smaller companies more trustworthy than large, multinational corporations.

Which of the following best describes the opinion of the author with respect to the changes seen in consumer markets?

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The changes occurred because smaller companies produce better products than larger companies.

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The changes were made possible through widespread website use by consumers and companies.

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The changes occurred because larger companies were slow to respond to new tactics.

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The changes were made possible by a changing consumer base with rapidly shifting demands.

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The changes occurred due to a shift in consumer preferences for certain goods.