Question: Consumer product classes are based on While business product classes are based on how the product is to be used; the price for the product.

Consumer product classes are based on While business product classes are based on how the product is to be used; the price for the product. how consumers shop for the product: how the product is to be used the price of the product; the quality of the product how the product is produced: how the product is sold how the product is sold: how the product is produced Of the following appeals, the one that has the most relevance to an economic buyer is "T'm lovin' it" (McDonald's). "Expect great things" (Kohl's). "Live for now' (Pepsi). "Who doesn't want 50% more cash?" (Capital One Rewards Card). "Relentlessly protecting your identity" (LifeLock)

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