Question: Consumer product classes are based primarily on how much effort is actually involved in making a purchase. are based on how the product will be

Consumer product classes
are based primarily on how much effort is actually involved in making a purchase.
are based on how the product will be used.
are based on how consumers think about and shop for products.
None of the answers are correct.
suggest the type of marketing mix that should be used, while business product classes have little to do with the marketing mix that should be used.
Consumer product classes are based primarily on

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