CONSUMER PROFILING ASSIGNMENT (5%)

* Target Country = USA

*Company = Tim Hortons

Write on this Info:

Elements Information Demographics age, gender, race, marital status, children, occupation, income, education leve

l Sociographics

social standing, friends demographics, social circle, amount of time spent socializing, activities during socializing, places to socialize

Pshycographics needs, interests, attitudes, behaviour, values, personal time activities, causes you stand for, personal opinions

Geographics country, city, language, population, climate

For this project, your team will be working on the same company as for the final project. Please pick a target country for your company. Please develop a Consumer Profile for your companys target country, with the 4 elements we learnt in class You can also refer to Hofstede Insights for this assignment, although it is not compulsory to include Please follow either MLA or APA formats Please submit as a PDF file. Failure to do so will get you a grade of zero Please include all references