Consumers choose brands based on the $\_\_\_\_\_\_\_\_\_$ they seek to satisfy, which is delivered by the specific $\_\_\_\_\_\_\_\_\_\_\_$ of the product. For example: Apple watch delivers seamless, synched communication with a consumers' other devices through it's operating software installed on the watch.

a$.$

needs, competition

b$.$

attributes, benefit

c$.$

benefit, attributes

d$.$

dissatisfaction, features