Question: Consumers develop relationships with brands over time. We discussed the following types of relationships seen between consumers and their brands: 1- Self-concept attachment:- means that

Consumers develop relationships with brands over time. We discussed the following types of relationships seen between consumers and their brands: 1- Self-concept attachment:- means that the product helps to establish the users identity. This was one of our early points in this chapter. 2- Nostalgic attachment - means the product serves as a link to the consumers past. 3- Interdependence- means that the product is a part of the users daily routine. 4- Love- means that the product elicits emotional bonds of warmth, passion, or other strong emotion.

discuss the 4 different brands mentioned above. Discuss in depth why you have this type of relationship with each brand according to what you understood about consumer-brand relationship.

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