Question: We find that consumers may develop relationships with brands over time. We discussed the following types of relationships we may see between consumers and their
We find that consumers may develop relationships with brands over time. We discussed the following types of relationships we may see between consumers and their brands:
Self-concept attachment
Nostalgic attachment
Interdependence
Love
choose 4 different product with which you a different type of the previous 4 relationships. Describe in details why you have this type of relationship with each product according to what you understood about consumer-brand relationship
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