Consumers exhibiting routine response behaviour will often base purchase decisions on information they have gathered in the past.

Question $6$Select one:

True

False

Question $7$

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Which level of Maslow$$s Hierarchy of Needs are you likely addressing if you looking for find a job that others would find impressive?

Question $7$Select one:

a$.$

Physiological

b$.$

Safety

c$.$

Social

d$.$

Esteem

e$.$

Self$-$actualization

Question $8$

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Marketers are finding that the boundaries between ethnic groups are still very strong.

Question $8$Select one:

True

False

Question $9$

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Which of these generally occurs in the Need Recognition step of the consumer$$s decision$-$making process?

Question $9$Select one:

a$.$

You search for new information on products.

b$.$

You consider alternative products.

c$.$

You use choice heuristics.

d$.$

You begin experiencing buyer$$s remorse.

e$.$

None of these is correct

Question $10$

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Which of these slogans is aimed directly at the consumer$$s ideal self?

Question $10$Select one:

a$.$

Don$$t leave home without it $($American Express$)$

b$.$

The quicker picker upper $($Bounty Paper Towels$)$

c$.$

Stronger than dirt $($Ajax Detergent$)$

d$.$

We try harder $($Avis Car Rentals$)$

e$.$

None of these is correct