Consumers have been waiting, ever since R$2$D$2$ projected Princess Leia asking for Obi Wan Kenobi$$s help! The Princess got the Force$$s help, and now consumers can have their own holograms!

A silicon$-$valley bunch of high$-$tech geeks $($wait$,$ all of that is redundant$)$ has created hologram$-$enabling software that can be used on a laptop or on a phone. When you$$re on an individual or group call, each person is seen not just as a face but is projected out from the screen. The developers are close to incorporating the user$$s actual, real$-$time video feed to truly show the user, facial expressions, dancing $($or eye$-$rolling, whatever$),$ but as yet, every user is represented by an avatar. $($It$$s still pretty cool.$)$

Throughout your career, you$$ll be asked to consult on projects for such entrepreneurs who are very gifted at what they$$re creating, their passion, but who are often less familiar with good business and marketing practices. How would you help this hologram team? Like Obi Wan, you$$re their only hope! How would you advise the team to launch a company? Use one or more of the $22+$ strategies and frameworks presented in this chapter.