Consumers now spend as much time using their smartphones as they do watching $TV,$ which provides marketers with the opportunity to engage consumers through social media channels. Simply put, social media has become a prime channel for businesses to place their marketing messages.

Market Line Business Reports:

Jaquar$/$Land Rover darr

Macy's Department Store

Dollar General ubrace$(darrubrace)$

Cheesecake Factory darr

Kia ubrace$(darrubrace)$

Activision$/$Blizzard darr

Cabela's Sporting Goods

For this week's discussion, use your Market Line business and the Social Media Marketing infographic to respond to the following questions:

Your Market Line Business has decided to integrate social media into its marketing channel mix.

Identify two social media platforms that you think this business should be utilizing.

Why should this business use the two platforms you have chosen?

How do these selected platforms align with the target market for that business?

Now that you have your social media platforms selected in bullet $1,$ pick one of the following strategies to reach your target market. How will you use this strategy with your business across the platforms you identified?

Inform.

Educate.

Engage.

Entertain.

All students are required to post a minimum of two posts per online discussion thread. Students must have one original post and a minimum of one other post per discussion thread. Chosen company is kia