Consumers now spend as much time using their smartphones as they do watching TV, meaning marketers must meet customers where they are which is social media.

• Burger King
• KFC
• Olive Garden
• Chick-Fil-A

Pick one of these brands and identify two social media platforms that you think this business should be utilizing. Why should this business use the two platforms ? How do these selected platforms align with the current target market for that brand?

Using the same brand and social media sites selected in bullet 1, pick one of the follow strategies to reach target market. How will use this strategy with your business across the platforms you identified? Why have you chosen this marketing strategy for our sites? Why do we think it will be effective in turning your social media followers into customers?

• Inform (or)
• Educate (or)
• Engage (or)
• Entertain(or)