Question: Consumers often develop shortcut decision rules called heuristics to facilitate the decision making process and to cope with: a . too little information. b .

Consumers often develop shortcut decision rules called heuristics to facilitate the decision making process and to cope with:
a. too little information.
b. too much information.
c. contradictory information.
d. negative information.
 Consumers often develop shortcut decision rules called heuristics to facilitate the

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