Question: Consumers often have a difficult time objectively evaluating services before purchase. This is due primarily to: intangibility. standardization. perishability. heterogeneity. inseparability.

Consumers often have a difficult time objectively evaluating services before purchase. This is due primarily to:
intangibility.
standardization.
perishability.
heterogeneity.
inseparability.
Consumers often have a difficult time objectively evaluating services before purchase.

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