Question: Consumers often have many needs that are not readily obvious. Just observing their behavior inside a retail store is not enough to get a true

Consumers often have many needs that are not readily obvious. Just observing their behavior inside a retail store is not enough to get a true understanding of their "needs." Which of the following are types of needs that most consumers have.

.

stated needs

.

unstated needs

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delight needs

.

secret needs

.

all of the above

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