Question: Consumers rely upon different decision rules when evaluating competing options. Explain the above statement with concrete example/s and reflection of consumers' buying behavior. Provide me

"Consumers rely upon different decision rules

"Consumers rely upon different decision rules when evaluating competing options." Explain the above statement with concrete example/s and reflection of consumers' buying behavior. Provide me the Answer for this question, and the answer should be minimum 180 words

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