Question: Consumers will bear switching costs if: a . switching costs are substantial. b . there is a lack of complementary products. c . the benefits

Consumers will bear switching costs if:
a.
switching costs are substantial.
b.
there is a lack of complementary products.
c.
the benefits of adopting the new technology outweigh the costs of switching.
d.
the new technology is advertised subtly.
e.
the new products are packaged attractively.

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