Question: Consumers with internet access in developing countries are just as likely to search for money saving grocery deals to beat food price inflation as those

Consumers with internet access in developing countries are just as likely to search for money saving grocery deals to beat food price inflation as those in the developed world, according to a new report. The online survey of 29000 shoppers in 58 countries conducted by Nielsen, the global information company, showed many similarities in behavior no matter where the consumer lives- but also striking differences. In the US, half of those who responded said they world stock up on sale items as a way of beating inflation compared to one third in the Asia-Pacific region, possibly reflecting space and transport differences. But social media plays a bigger role in developing countries. In South Africa and South Korea, 43 percent said they would use social media to find online deals compared to 20 percent in the US and 24 percent in Canada. Overall, 32 percent of shoppers in developing countries said they would turn to the internet as a tool to bead food price inflation, only frictionally below 33 percent in developed economies. Since the survey was based on respondents with online access, Nielsen said the results indicated that "consumers in developing regions actually outperformed those in developed markets for their intention to use online sources for deals". Based on the scenario: Identify 3 sources that you can use to find information for your research. (6 points) Briefly explain how to use each, while providing one example for each source. (5 points)

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