Consumption Biography Entry 2 - Attention Every day we are bombarded with messages - on billboards, on the bus, on tv and radio, online. Thinking about the past week, tell me about an adqqq that caught your attention. Keep in mind the following factors that enhance attention, and tell me which one(s) affected you in this case. Which factors had no influence?: Factors that affect attention: 1. Intensity of Stimuli-examples might include a brightly coloured ad 2. Contrast-examples might include quiet TV commercials when you're expecting it to be loud (or when the program is loud) 3. Movement-examples might include a strobe light to advertise a car wash 4. Surprising Stimuli-examples might include the billboard that featured a fake small child and teddy bear seated on top of it 5. Size of Stimuli-examples might include a billboard with a life-size MINI Cooper attached 6. Involvement-examples will vary depending on how relevant each individual finds the product