Question: Contactual efficiency viewed from the channel manager's perspective refers to: A. The ratio of intermediaries to distribution tasks performed. B. Cost savings in negotiating activities.

Contactual efficiency viewed from the channel

Contactual efficiency viewed from the channel manager's perspective refers to: A. The ratio of intermediaries to distribution tasks performed. B. Cost savings in negotiating activities. C. The ratio of intermediaries to final customers. D. The amount of contact between a channel captain and its intermediaries. E. Efficiencies created by the introduction of the intermediaries

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