Question: Contemporary Marketing (17th edition): Chapter 12 problem 1C Nike Back in the Limelight 1. In your opinion, does a spirit of innovation create a competitive

Contemporary Marketing (17th edition): Chapter 12 problem 1C Nike Back in the Limelight

1. In your opinion, does a spirit of innovation create a competitive advantage for a company? How can Nike use its innovative spirit to its advantage in the marketplace? 2. What other product extensions might Nike consider for its Flyknit technology?

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