Content and Structure This project requires you to identify and analyse the extent to which consumers focus on price while shopping. Accompany a friend on a trip to a store and observe your friend's behaviour. Make sure that you go to a store where people usually buy many products. For example, grocery shop or shopping mall, or any other shop you know that people tend to buy many items. Additionally, make sure that your friend does not know in advance that you observe his/her behaviour. Analysis: . Use the actual receipt to evaluate performance. . What are the implications of these findings for the marketing strategies of the products or stores you examined