The Reflective Project

Content and Structure

This project requires you to identify and analyse the extent to which consumers focus on price while shopping. Accompany a friend on a trip to a store and observe your friend's behaviour. Make sure that you go to a store where people usually buy many products. For example, grocery shop or shopping mall, or any other shop you know that people tend to buy many items.

Analysis:

1/ Use the actual receipt to evaluate performance.

2 What are the implications of these findings for the marketing strategies of the products or stores you examined?

You need to consider what to include in the body of your project and what to include in the appendices as be as creative as possible.