Question: Content Guidelines: Choose 2 products or 2 services to compare Must be comparative (directly competing with each other) Give short background on the product or

Content Guidelines:

  • Choose 2 products or 2 services to compare Must be comparative (directly competing with each other)
  • Give short background on the product or service (e.g. who produces, where can it be purchased, location, price points, etc.)
  • Use Applicable Dimensions only Select from 8 Dimensions of Quality by Garvin for Product and SERVQUAL or RATER for Service
  • Analysis must come from a personal perspective as a customer. (not from 3rd party reviews)
  • Include pictures as necessary.
  • Make a Conclusion: Determine which is better? Why?

Form Guidelines:

  • Submission should not exceed 3 pages including attachments (photos, etc.)
  • Present summary of comparison in tabular form for easy reference. Explanations follow in paragraph.

Example:

PRODUCT A

PRODUCT B

Dimension 1

?

?

Dimension 2

?

?

Dimension 3

?

?

Etc.

?

?

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