Question: Context: CRM systems are changing the way how marketers take decisions. Story: Metro has spent more than 5 crores on their current CRM system. Their

Context:

CRM systems are changing the way how marketers take decisions.

Story:

Metro has spent more than 5 crores on their current CRM system. Their marketing team is not happy with the performance of Metro as they believe they can do much better job than now. Saeed Khan has recently visited Wallmart in USA. Wallmart is like Metro. He learned how marketers improved their job by implementing CRM touchpoints.

Who you are:

Saeed Khan

Questions

Explain in detail, with examples CRM touchpoints to your Boss?
Convince why it is important to use it and why he should use it?

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