Context:

Flex seal, a family owned business, in Weston Florida was founded in 2011. It is a known American brand that specializes in adhesive bonding products. The start of their product line was the original Flex Seal product. The flex seal demand grew as more and more consumers needed the perfect product to stop leaks and seal the damage close with coating. As the demand continued growing the product line grew as well, nowadays they offer multiple flex products.

 

On their official website: https://flexsealproducts.com/collections/products, there are a total of 23 products in their portfolio (includes a gift card), within their product portfolio. The 6 products mentioned in bullet points are examples of their varieties. Products mentioned, are marketed to consumers/businesses depending on the needs of the consumers/ use case of the sealant. Flex Seal has done a great job at offering a variety of products, in which all have one main function, and that is to seal cracks.

 

Question: A BCG matrix analysis on the following: Flex Seal products:

Flex Seal Spray

Stops leak fast with thick liquid seeping into cracks; better than silicone caulking. Handy consumer's favorite, convenient.
Flex Seal Liquid

Liquid sealant coating, can be brushed or poured to seal. All leakages such as plumbing.
Flex Shot

Lasts 30 years, no fade, no cracks, no deterioration; very strong and dries within 20 minutes, cured within 24/48 hrs. Applicable to everything that has leakages.
Flex Tape

Rubber tap to temporarily seal cracks, applicable for car repairs, house projects, arts/crafts.
Flex Glue

Sealant that dries within 10-30 seconds, can be used on marble, concrete fiberglass, pvc and more. Applicable for construction.
Flex Paste

Sealant useful for windows, vents, doors and more. Can help prevent flood damage, keep insects out of homes.
*Not sure how to classify the above products...ex: which product would fall into which category... cashcow, dogs, stars/question mark...and why?

The BCG growth-share matrix is a tool used internally by management to assess the current state of value of a firm's units or product lines.
BCG stands for the Boston Consulting Group, a well-respected management consulting firm.
The growth-share matrix aids the company in deciding which products or units to either keep, sell, or invest more in.
The BCG growth-share matrix contains four distinct categories: "dogs," "cash cows," "stars," and "question marks."
The matrix helps companies decide how to prioritize their various business activities.