Question: Continuing from question (3), applying the relevance of this case together with the lessons learned from this BIS541/03 Managing Information Systems course, design an action

Continuing from question (3), applying the relevance of this case together with the lessons learned from this BIS541/03 Managing Information Systems course, design an action plan based on the seven variables mentioned by Deise et al. (2000), to improve its customer value and competitiveness to in facing the era of digitalisation. (20 marks)

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