Continuing from question (3), applying the relevance of this case together with the lessons learned from this "BIS541/03 Managing Information Systems or BBM509/03 Information Technologies and Systems" course, design an action plan based on the seven variables mentioned by Deise et al. (2000), to improve its customer value and competitiveness to in facing the advent of the 5G mobile networks in Malaysia. (20 marks)

Seven variables:

1. Services - expanded and improved

2. Price - more rational and dynamic

3. Quality - improved and more attractive

4. Fulfillment time - reduced

5. Agility - increased flexibility

6. Reach - global expansion

7. Time to market - reduced time and increased products