Question: Contribution margin is defined as selling price minus variable costs. Gross margin (or gross profit) is defined as selling price less cost of sales. Discuss

Contribution margin is defined as selling price minus variable costs. Gross margin (or gross profit) is defined as selling price less cost of sales. Discuss which of these measurements of a product's profit is a better measure of profitability and why? Respond whether you agree or not to other posts on this topic. If you disagree, state your reasons.

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