control process 1.measuring actual performance 2.comparing actual standard against a standard 3.taking managerial action to correct

Justin Lim works as a manager at his company Gamma Sdn. Bhd. which markets air conditioning equipment. The company has been in the industry for 15 years and has many loyal customers. The company also has many experienced employees serving the company for many years. Despite having a good position in the market, profitability for the company has been declining over the last three years. In addition, labour costs are high and the company has only been able to gain a few new customers over the last two years. The bad economic condition also further affects the profitability earned by this company. Justin decided to investigate out the problem of Gamma Sdn. Bhd. and he found that the company did not sell the latest up-to-date (air-conditioned) models. The showrooms and service [See next page centers are old and in need of refurbishing. In addition, the company is also lacking of promotions. Explain the control process that Justin can implement in his company in order to make sure the company will be able to operate efficiently and effectively