Controlling includes setting standards against which actual performance can be measured, measures actual performance, evaluates any deviations that might occur and take steps to rectify diviations.

True or false

An Advantage of matrix organizational structures is that managers develop expertise in solving problems unique to one location.

True or false

Physical goods describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.

True or false

The principle of consumer orientation entails close cooperation between the marketing, operational, purchasing and all other functions of the business in pursuit of the business mission and objectives.

True or false

An essential element of organizing is the establishment of reporting lines among departments and positions in departments.

True or false

The chain of command determines the role of the staff specialist in the organization.

True or false

Market segmentation is an approach that attempts to recognize and reconcile the scope and complexities of market activities.

True or false

Market demand reflects the perceived tangible and intangible benefits and costs to customers.

True or false

Managers of the selling concept orientated businesses concentrate on achieving high production efficiency, low costs and mass distribution.

True or false

Marketers are increasingly adding dialogue channels such as email, blogs and toll-free numbers to familiar monologue channels.

True or false