Question: ControlWhy should organizations identify their target markets when creating a social media information system ( SMIS ) ? More than one answer choice may be

ControlWhy should organizations identify their target markets when creating a social media information system (SMIS)? More than one answer choice may be correct.
Multiple select question.
Some target markets may be unlikely to use an SMIS without certain features.
Social media marketing is more cost effective if it targets specific markets.
More than one SMIS may be needed to reach multiple target markets.
Different social media platforms attract and cater to different markets.

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